What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color. What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and natural waxes for easy glide and a gel-like application. Select the shade opposite to your iris’s natural...

What is it: Ultra-pigmented powder eyeshadow quads that deliver creamy, blendable color in perfect mini compacts. Why we love: Ultra-pigmented, blendable color Mix of matte and shimmer shades (choose from 8 combos) Smooth, creamy application Perfect travel size for your purse or travel bag Little compact, big impact. These on-the-go eyeshadow...

What it is: A range of colorful, ultra-pigmented, waterproof pencil eyeliners that feature matte, shimmer, and glitter finishes and provide up to 12 hours of wear.What Else You Need to Know: These classic pencil eyeliners deliver intense and luminous color with just one stroke. Available in a fun array of colors and...

An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be used as an eyeshadow, lip stick and blush for up to 24 hours.

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan,...

What it is: A brow gel that tames, tints, and adds an instant fluff factor with volumizing microfibers for naturally fuller-looking brows. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: This brow gel contains a complex of brow-conditioning ingredients like coconut oil, vitamin E, castor oil,...

What it is: A limited-edition set featuring an eyeshadow palette of rich, crease-resistant shades and a universal mascara to lift, lengthen, curl, and volumize. Highlighted Ingredients: - Castor Oil (mascara): Conditions, softens, and nourishes lashes. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone,...

Densely packed onto the band, those double stacked lashes provide a phenomenal root volume while the ends are graduated for a fabulously fluttery and feminine effect. Ultra dramatic style for serious lash lovers looking for extra volume and length without the weight.

Dreamy 12-shade palette including champagne & soft pink eyeshadows for 4 Pillow Talk eye glow looks

What it is: A collection of highly pigmented mini eyeshadow palettes that offer up endless combinations of layered looks. What Else You Need to Know: Unlock a countless range of looks with these mini eyeshadow palettes. Each palette includes a light-reflecting glitter topper to use on its own or over other shades....

What it is: A universal must-have matte palette formulated to be easily buildable so that it can go from natural to dramatic without causing fallout.Ingredient Callouts: This product is also gluten-free, paraben-free, and cruelty-free.What Else You Need to Know: Inspired by human skin tones from light to deep, this custom, pro matte formula...

What it is: A palette of go-to universal metallic shadows that creates endless eye looks in 12 creamy, luxurious shades that melt onto the lids.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This palette is inspired by Mario’s love of nature. The creamy shadows deliver a range of chromatic effects...

What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge. Why we love:  Extra-fine brush tip delivers a precise application—no tugging or skipping!  Easy glide, smudge-proof formula Bold, pigmented color (comes in 3 shades) Creates long-lasting definition—from thin to thick lines Get...

What it is: An easy eye-color-enhancing pencil that smudges and sets. What it does: Charlotte Tilbury's eyeshadow pencil is designed to enhance eyes by complementing specific eye colors. It is a hybrid product that can be used as a shadow or liner. The smooth, easy-glide formula is infused with synthetic...

What it is: A long-lasting, blendable, multiuse liquid pigment for your cheeks, lips, and eyes.

What it is: A tinted brow gel with a petite, precise applicator brush and flexible hold for fuller-looking, more defined brows. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Infused with hair-mimicking fibers that cling to your actual brow hairs for a fuller look, it also keeps your them...

What it is: A limited-edition palette of 18 all-new hues in four captivatingly creamy textures that deliver extraordinary effects to achieve makeup nirvana. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent...

What it is: A curated palette featuring everyday matte and pigmented shimmer shades in yummy neutrals and bold pops of color for endless makeup play. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less...

What it is: A Disney eye and cheek palette featuring highly pigmented and multi-finish eyeshadows, blushes, and magical eye and cheek transformers. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic...

This soft, cushion textured eyeshadow provides radiant color with a dewy finish. The mix of satin and shimmery hues creates dynamic dimension on the lid. The formula is light like a powder but melts into the skin like a cream allowing for customizable color from sheer to bold.

What it is: An eye-powder pencil that creates a soft, subtle blendable line. Highlighted Ingredients: - Mix of Oils and Powders: Makes liner easy to apply and blendable. - Soothing Allantoin: Makes liner perfect for delicate eye area. What Else You Need to Know: A mix of fine opaque powders...

An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be used as an eyeshadow, lip stick and blush for up to 24 hours.

What it is: An innovative defining wax that will maximize the shape of your brows. Highlighted Ingredients: - Growth Peptides: Support healthy new growth. - Glycerine and Olive Oil: Condition, soften, and protect the brows and skin. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: A dual-ended liquid shadow combining a velvety matte formula on one side and a highly reflective metallic on the other. What Else You Need to Know: The innovative Huda Beauty Matte & Metal Liquid Shadows bring versatile color and finish combinations that create must-have looks in one...

Unleash your wild side with the limited & collector’s edition of our Tiger Wild Obsessions Eyeshadow Palette! You can ring in the celebrations looking (and feeling!) as lit as ever with the fierce color combo to create a bold & insanely beautiful look!

An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be used as an eyeshadow, lip stick and blush for up to 24 hours.

Brown never looked so good! Infused with divine swirls of toffee, caramel and chocolate, these Brown Obsessions mimic the dreamy tortoiseshell designs that Huda is obsessed with. Effortlessly easy to master, these sumptuously pigmented palettes feature four delectable finishes in complementary tones that look ravishing on every skin tone. Velvety...